電子商貿蓬勃發展，對傳統營商模式帶來挑戰，但亦有助創造新的商業模式。數碼環境瞬息萬變，令傳統企業迷失方向。但只要處理得當，傳統企業亦可駕馭電子商貿的力量，利用現有的資產為客戶創造新的價值，超越競爭對手。
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